The hottest smart controller market will reach 1.5

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In 2020, the market scale of intelligent controller will reach 1.55 trillion yuan, with a growth rate of 8.2%

according to the industry research report, the market scale of intelligent controller is estimated to reach 1.55 trillion yuan in 2020, and the growth rate in the next five years will reach 8.2%. The market capacity of the above-mentioned end products is analyzed as follows:

(1) traditional household appliances

according to the statistics of wind information, China's consumer electronics showed an overall upward trend. From 2007 to 2016, the sales scale increased from less than 250billion yuan to; More than 750 billion yuan, the sales volume has tripled in the past 10 years. Except for the negative growth rate in 2015, the other years have achieved positive growth. In 2016, thanks to factors such as the hot smart home appliances and real estate market, the growth rate hit the bottom and rebounded, with a growth rate of more than 15%

in 2017, the household appliance industry continued to enjoy a good momentum of booming production and sales. According to industry statistics, the sales of major household appliances such as air conditioners, water heaters, washing machines, microwave ovens, air purifiers and water purifiers continued to grow over the same period last year, and refrigerators and televisions remained flat compared with last year. In June, according to the statistics of zhongyikang, due to the arrival of the "618" Shopping Festival, including refrigerators, washing machines, air conditioners Color TV sets and other household appliances are all popular, among which small household appliances are extremely eye-catching, with the growth of dehumidifiers, induction cookers, blenders and electric coffee machines reaching more than 50%. In addition, it is worth noting that the dishwasher industry, a key area of intelligent controllers, will usher in an explosion in 2017. According to the report of China household appliances, the retail sales of dishwashers reached 1.98 billion yuan in 2016, which is known as the first year of the dishwasher market outbreak. Mr. Jia Dongsheng, general manager of Beijing zhongyikang times Market Research Co., Ltd., said that in 2017, the retail scale of dishwasher market will reach 3.63 billion, an increase of 83% over last year. It can be said that the overall prosperity of the household appliance industry will provide a good demand environment and a continuously growing industry development capacity for the development of the intelligent control industry

(2) automobile industry

according to the data released by the China Association of automobile manufacturers, the market demand for passenger cars in China has maintained a steady growth. In 2016, the sales volume of passenger cars exceeded 24million for the first time, with a significant increase over the previous year

automotive electronics is one of the main markets for intelligent controllers. Intelligent controllers have developed rapidly by taking advantage of the rapid rise of the automotive industry. However, since 2015, the automotive industry has faced severe de stocking pressure. According to the statistics of the China Automobile Circulation Association, from January 1, 2015 to June 2017, the inventory index of China's auto dealers, except for a few months, was above the 50% warning line, and the de stocking pressure was huge

Dr. Wu Qingguo, the general manager of the company, and the R & D personnel implemented the National 863 plan energy storage project from 2013 to 2015

generally speaking, manufacturers will adjust the production plan of passenger cars according to inventory, which may have an impact on the sales situation of upstream manufacturers, but the actual situation is that at present, China's enterprise industry is still in the golden period, with booming production and sales, and increasingly fierce market competition, In the face of fierce competition, automobile manufacturers have to constantly develop and introduce new models, upgrade existing models or modify existing models. 2017 is a year for the automotive industry. There will be not only Volkswagen tuang, the new generation BMW 5-series Li and Volkswagen tuguan L in the first half of the year, but also the star products of major brands including the new generation Toyota Camry, Buick Regal, Volvo XC60, Mazda cx-5 and Honda CR-V in the second half of the year. The production of hot-selling vehicles will certainly improve the sales of the upstream intelligent controller industry. On the other hand, in order to cope with the new generation of competitive vehicles, other models often adopt the form of modification to compete. Generally, the modification of models will adopt the improvement of shape and configuration, while the improvement of configuration often promotes the improvement of automotive electronics. The modification of models will also bring benefits to the upstream intelligent controller market

in addition, the leading industries of new energy vehicles and driverless vehicles will bring continuous demand to the intelligent controller Market in the next few years. According to the research report released by Bohai Securities, the proportion of automotive electronics in the total vehicle cost of hybrid electric vehicles and pure electric vehicles has increased significantly compared with traditional vehicles. The new I. software has the function of historical test data demonstration. The mechanical structure of energy vehicles is relatively simple, but a large number of functions need electronic equipment to realize. With the gradual standardization and development of the new energy vehicle market, The market development potential of intelligent controller is huge

in April 2017, baidu announced that it would open its driverless technology for free. In July 2017, baidu CEO Robin Lee broadcast the driverless experience live. Baidu's high profile seems to make people feel that driverless driving is getting closer and closer to us. From traditional automobile manufacturers such as Tesla, Toyota and BMW to Internet manufacturers such as Google and Baidu, they are sparing no effort to tackle key problems of driverless driving. After years of development, The reliability, stability and supporting services of driverless have been greatly improved. In terms of driverless technology, it mainly relies on the advanced driver assistant system (ADAS) to collect the environmental data inside and outside the vehicle at the first time, and identify static and dynamic objects by using a variety of sensors installed on the vehicle, such as camera head, radar and ultrasonic sensors Detection and tracking and other technical processing, and then automatically change the vehicle trajectory. Automatic driving requires a large number of digital processing modules, which will provide new development opportunities for the electronic controller industry

(3) smart home

in 2017, the government joined the research team of Wei and Zhang. The work report of Bryant Heimbach government clearly proposed to expand the consumption of smart home. Major manufacturers are also deploying smart home. Qingdao Haier cooperates with Alibaba to promote smart home. Midea, radio and television group and other manufacturers have increased the size of smart home in their respective fields. In June local time in the United States, there are afterburner devices: fixtures; Powerful value display device and record on the 5th, apple held the 28th WWDC global developer conference, and the smart speaker homepod was popular. Smart home is a whole concept and a typical representative of the application of IOT technology. It is composed of interconnection, intelligent control center and intelligent terminal. The control center is usually an intelligent control platform, which provides automatic control and user-side control functions, and can receive the information of each sensor through the network and receive instructions or automatically control the intelligent home appliance terminal. At present, the control center has two forms, one is in the form of intelligent host, the other is in the form of cloud platform, and the user realizes control and relevant information feedback through app. Smart terminals mainly include smart appliances and related sensors, and the above products are the main downstream products of smart controllers. The popularity of the smart home industry will also bring new development opportunities to the smart controller industry

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